Commercial
Produced by Fain Films
Directed by George Kardos
Project Manager: Alexandru Muresan Dacian
DoP: George Kardos
Marketing manager: Violeta Avram
Assistant: Mihai Peter
Special thanks to Centrul de Transfuzie Cluj Napoca.
The material combines the magic of the holidays with an important social message, creatively highlighting the value of donating blood. The story follows Santa Claus who, while delivering gifts, discovers a child in need of help and rushes to the Cluj Blood Transfusion Center. The footage captures his journey through the city, and the final scene shows Santa donating blood, concluding the campaign with a powerful and emotional message.
The client’s goal was to inform the public about the importance of blood donation by presenting the message in an accessible and engaging way. Santa’s story helps deliver the message in a memorable manner, encouraging audiences to recognize the value of this act and motivating them to take part.
The video was distributed through the digital channels of the Students’ Cultural House and on social media platforms, as well as on advertising screens, in order to reach the target audience directly and maximize visibility.
