Commercial
Produced by Fain Films
Client: Youth Federation of Teenagers Cluj-Napoca
Directed by: George Kardos
Project Manager: Alexandru Muresan
Brand superviser: Marc Paul
DoP: George Kardos
Acting: Roxana Florescu, Andrei A.
Copywriter: FTC Cluj.
The clip is the second piece in an awareness series created for the HPV Coalition and presents a short story centered on the interaction between two people who gradually become more intimate. Through this narrative, the video conveys the importance of awareness and responsibility in the context of the risks associated with the HPV virus.
The emotional approach allows the awareness message to be delivered in a more delicate and easily digestible way, creating a genuine connection with a young audience. The clip aims to inform young people about the risks linked to HPV and to emphasize the importance of taking responsibility in intimate relationships.
The video was distributed through the HPV Coalition’s social media platforms and digital channels, making it suitable for awareness campaigns and other informational initiatives. It also ran on screens in public transportation, further expanding the reach and impact of the message among young audiences.
