Event
First edition of Invictus Powerlifting Challange.
Produced by Fain Films.
Directed by George Kardos
Brand Manager: Cristian Muresan
Invictus Powerlifting Challange is a private powerlifting competition that brings together top regional athletes to test their strength. The goal was to create an aftermovie that captures the atmosphere of the event, the athletes’ inner challenges, and clearly communicates the essence of this sport to a broader audience.
We developed a narrative structure designed to deliver a powerful message that resonates with both athletes and the general public. As powerlifting is a less-promoted sport, the intention was to attract attention in a way that goes beyond simply showcasing weights and lifts.
The video was used for social media promotion, communication with sports clubs and the federation, and to promote the next edition of the competition.
