Commercial
DoP: George Kardoș
Project Manager: Alexandru Mureșan
Company’s brand manager: Emese K.
The MRB project involved the production of a corporate presentation video. We delivered two distinct video pieces, built around the same visual and narrative identity, but adapted for different formats and distribution contexts.
MRB needed a video that would clearly present the company’s full range of services, its accumulated experience, and the diversity of its portfolio. Additionally, a shorter and more dynamic piece was required—one capable of capturing attention quickly and communicating the essence of the brand in a concise and impactful way.
Both videos were strategically planned from the pre-production stage according to their distribution channels.
The main video was created to run on advertising screens at trade fairs, exhibitions, and company presentation events.
The shorter version was adapted for both advertising screens and social media platforms (LinkedIn, Facebook, Instagram), as well as for the company’s website.
